How we make your website Search Engine Friendly.
Updated: Aug 29, 2018
SEO or Search engine optimisation is how your website is formatted to increase your organic visability (non paid) on search results on engines such as Google.
Search engines are designed to help users find exactly what they are looking for on the web. This means that companies like Google will displaying websites and filtering some out based on certain criteria. In this blog we are going to look at that criteria and how you can ensure potential customers are finding you.
At this time, Google is the search engine giant which is the primary choice of 80% of internet users. We will be focusing on Google for this article however the majority of other engines work in exactly the same way.
1. How relevant & how popular.
The first thing Google will do when someone types in a query will be to search its colossal data base of websites for key words and relevant content. This brings us to our first port of call, making sure your website is relevant. If you are a restaurant in Bridport, make sure you think about how people will search for you online. It is very likely they will search somewhere along the lines of "Restaurants in Bridport" which means these words will need to feature fairly regularly in your website. This may seem simple but it is forgotten regularly in content creation. As we have receive your content, such as the introduction to your home page, we will ensure the language is optimised focusing on key words and relevance.
Google wants its users to find what they are looking for. We make sure Google can find you.
We Do Not Cloak.
Cloaking is where some designers will add invisible content and keywords to their website that cannot be seen by page visitors but is there for Google to find. Goggle webmasters advise against this practice and recommend that sites are built for page viewers primarily. Although some linguistic choices are essential, simply creating a largely information based and relevant website will be enough to get noticed.
Content needs to be relevant and information rich. Really consider what you as a customer would be searching for and what you would like to find as a result.
2. Popularity of your page.
Finally, Google will separate whats relevant and whats not but will then rank by popularity of the page. This is to ensure deliberate copy cat websites are not displayed. For example you couldn't make a website called "faacebook .com" and expect it to rank when people search for facebook. If you are just starting out, this can be tough to increase quickly, but not impossible. We will talk you through how to get as much exposure as possible in these early days.
3. Keeping Tabs.
With monthly analytics, your designer and you can see how people are using your website and even how they get there. Your monthly report will show the amount of visits, which pages are visited and how often, whether they are using a phone or computer, where in the world they are visiting from and how which links are followed to visit you in the first place. This allows us to monitor which areas need work and develop the areas that people use predominantly.
4. Logo Creation
Your logo should be a combination of text and image. This is so Google can easily find you through your site title. Google will not recognise or separate text that has been added to an image. In addition to this, the text that you want indexed cannot be inside rich media such as Java. We will either design your logo or edit the existing one to ensure its Google friendly.